If you follow me on Pura Victorinox on Facebook you can read and see some of my advertising Victorinox SAKs. Today I have a selection of 85mm Wenger advertising SAKs. It is the same with them as
Victorinox. From time to time I study and collect some advertising knives to learn more about the products and history. Wenger also had its own main-line, economy-line and advertising-line. In the advertising-line Wenger also could use all categories and there
are some variations to find. There are profiling markets around the world that also could influence the products used. There are different methods used to apply the scales and advertisings. The methods used to apply the paint and information can have
various technical names. What is important is that the advertising and information are durable enough so it will last during use for many years. Surprisingly pad print or color applied on the scales are durable and I have seen knives that been around
for a round or two that got the information intact.
It is a heavy impression for me when I receive or find such knives because when a Company use and give these to workers and people it
is special. The reason for this is simply that when persons receive a quality Swiss Army Knife with the Company name or other on then it gives a strong impression that is good. Today we see a lot of profiling objects used that is not quality. This does
not give that quality impression for the receiver. It is different with SAKs because of the factors mentioned and it can be used for many years even if you do not like the advertising or words on the scales. The thing for me is that I usually do not like any
commercials on TV, radio or other media. I have absolutely nothing against using or walking around with such on a Swiss Army Knife. The functions can be used in the outdoors or for EDC regardless of any words or numbers used on the scales.
The advertising Wenger knives were part of the competition with Victorinox for the world markets in the history. In this history it was not only about making innovations, new functions and following the traditions.
The iconic Swiss Army Knives was known for the quality and history for versatile tasks. This quality and versatile impression was the reason for why many Companies around the world wanted the advertising on it in the first place. It is about showing that
their Company was versatile, able and presents quality work. It is the legacy and the quality product people see when they receive it. This is all good in my eyes. In the history of SAKs it was a battle between the two Swiss Companies for the world markets.
It is only one Company today that can call themselves makers of Swiss Army Knives. From several parts of the world outside Switzerland it is produced millions of similar and fake products that surprisingly say they are competing with Victorinox for these markets.
Most of the knives made outside Switzerland do not have any quality at all and what impression does this give to a person receiving it?
Swiza knives is a Brand i like to follow a bit because
they got quality Swiss products.