Victorinox advertising SAKs

I have during the last years wandered into more Victorinox advertising models. I do believe Victorinox got an advertising line category.  It is difficult to place it 100% and say this is the advertising line. This line can have variations in the dates compared to the main line of knives. Most categories are used for advertising too. You can find main-line, economy line and so forth.  This page is not going to be any other than showing some or a few pictures on some advertising knives and what is most interesting. Sometimes you can find knives that are related to a local Company where you live. Another thing is that some companies are related to another company again, I am sure you understand my drift. That is interesting.

It is truly amazing how many places and firms in the world that use or used Victorinox products for profiling, advertising and identification.

This page is not going to be heavy on words and if you have questions on my impression with advertising knives just send me an email. It would be too much text and heavy with dating them 100%. I do have a good idea when the SAKs were produced. Once again I can inform that I am not an official representative for any Company and I am free. Advertising SAKs been given as gifts around the world to employees and so on and they appear on markets and internet for sale so that is how it is. I am guilty in collecting! I am also very grateful for my collector friends that help me in the search. Thank you very much!

74mm models in random order for dates and i do believe it is Alox handles on all. I am researching the black models. They are very well made too.....

More or less electrical 🙂

 Random advertisings.....................

What shall i say.......That is how it is to be a collector

Related in history?

Most categories used................



This is my latest 84mm Victorinox SAK and this is another advertising model. The condition is nice with full functionality, just some scratches on the functions and scale surfaces. It is a nice Swiss Army Knife that is extra educational. We know how the advertising knives can differentiate. If this is an economy line advertising SAK then it is extra interesting because the emblem is just printed white color. This is something that can appear later in history. Based on the tang stamp this is a SAK made 1980-1985. That said the advertising for Landis & Gyr is also a printed white color or a paint that I can clearly feel when rubbing the finger over it. It is a thick paint.

The Company Landis & Gyr is most likely the Swiss Company with energy management. At least this is my interpretation so far which could be wrong because it is so early in my process. The emblem is a typical economy line used type. Usually with hot stamp that is. You can also find similar emblems used by Victorinox that is not economy made models. The use of painted emblem is something I believe is used on economy line and other as well at this time window. Another factor that I am very surprised about collecting advertising SAKs with printed paint type is how durable it is. One would expect it will wear fast, my experiences is that it is durable.



This is my latest 84mm advertising Victorinox with metal inlay. It is the same configuration as the model shown above this today. It is in ok condition with a slightly bent tip section of the main blade. Some small scratches on some functions and scales. I like it very much. The tang stamp is the typical 1980-1985 type. This is a pure advertising line model, I do not believe it is economy made. What is super interesting is the advertising on both sides. It is for Norsk elektrisk & Brown Boveri that was a daughter Company of the Swiss Brown Boveri & Cie, last mentioned is an historic company very much related to Victorinox! Not only was NEBB from 1988 incorporated into ABB according to and until 1991 part of Elektrisk bureau. So if you scroll up on the advertising page you will find EB, how cool is this!


According to NEBB was part of BBC from 1905/08 until 1988. From 1988 ABB.

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22.09 | 18:02

Hi! Very nice to hear. Best Regards Trond

22.09 | 17:01

You're welcome. I participated in the said NOCUS meeting in 1987, and received one of these knifes. Stil have it :)

13.09 | 20:43

Hi, thank you vert much! Wenger used the name Packlock for the locking mechanism also called Packlock system. Best Regards

13.09 | 16:04

Hello - Love your site - Please can you clarify if this system called the paclock or padlock system? Thank you

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